Wednesday, September 15, 2004

A Kerry Ad? Well it Should Be

Today Kerry rolled out a new angle of attack, titling the Bush Administration the "excuse presidency." Hopefully they can run with this one because it strikes me as quite powerful.

"This president has created more excuses than jobs. His is the excuse presidency -- never wrong, never responsible, never to blame," Kerry told the Detroit Economic Club. "President Bush's desk isn't where the buck stops, it's where the blame begins."

Very powerful. In the spirit of pitching in, might I suggest they turn some of the footage from Bush's April news conference into an ad. In particular segments from this little exchange:
Q Thank you, Mr. President. In the last campaign, you were asked a question about the biggest mistake you'd made in your life, and you used to like to joke that it was trading Sammy Sosa. You've looked back before 9/11 for what mistakes might have been made. After 9/11, what would your biggest mistake be, would you say, and what lessons have you learned from it?

THE PRESIDENT: I wish you would have given me this written question ahead of time, so I could plan for it. (Laughter.) John, I'm sure historians will look back and say, gosh, he could have done it better this way, or that way. You know, I just -- I'm sure something will pop into my head here in the midst of this press conference, with all the pressure of trying to come up with an answer, but it hadn't yet... I hope I -- I don't want to sound like I've made no mistakes. I'm confident I have. I just haven't -- you just put me under the spot here, and maybe I'm not as quick on my feet as I should be in coming up with one.

Toss in a little voiceover offering a few mistakes he could have chosen from- say inadequate supplies of body armor to start the war, too few soldiers to hold the country, floundering (multiple iterations of this) post-war plans- from Garner, to Chalabi, to Bremer, to accepting UN help, and on and on, feckless strategies, Haliburton scams, pulling resources out of Afghanistan and loosening the noose on bin Laden and company, ignoring (except in rhetorical terms) the threat of al-Zarqawi. You get the idea. Oh, and the "Mission Accomplished" show and the "Bring it On" taunt to wrap the package. And Abu Ghraib, the abandonment of segments of the country, and Sadr's militia weren't even on the list yet at that point.

"How, Mr. President, did all of these mistakes escape your notice?"


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